Google’s Monopoly: The Sherman Act’s Inability to Protect Competition and Promote Advertiser and Publisher Rights in Internet Advertising

Google’s dominance in the search market has given them a monopoly over the Internet Advertising market. They have used that monopoly power to deny certain publisher and advertiser rights without consequence.

Click here to read the full article (322 KB PDF, 32 pages)

Update: Since writing this article, Google has released much of the information which was at issue (like the breakdown of Google’s cut of ad revenues). Further, US and European antitrust investigations and resolutions have been resolved in line with some of the solutions proposed within the article.

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